Marketplace Morning Report for Wednesday May 7, 2014
More and more Americans are withdrawing money from their retirement accounts, despite the high tax penalties. Have retirement accounts become the ATM that people's homes were in the run-up to the housing crisis? Plus, there's a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. But, now the technology exists to measure seven days out. The question for networks: Is viewership being under-represented right now when they strike deals with advertisers?
More and more Americans are withdrawing money from their retirement accounts, despite the high tax penalties. Have retirement accounts become the ATM that people’s homes were in the run-up to the housing crisis? Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. But, now the technology exists to measure seven days out. The question for networks: Is viewership being under-represented right now when they strike deals with advertisers?
