Without subscriber numbers, what will Netflix brag about?

Jan 21, 2025
Netflix doesn’t have much room to grow subscribers, with 300 million already. In the future, it will likely tout revenue and user engagement.
Netflix is leaning more into live events, like the Mike Tyson-Jake Paul boxing match last year.
Al Bello/Getty Images for Netflix © 2024

Netflix bets big on Christmas NFL streaming

Dec 24, 2024
Despite hiccups with a boxing match, the ad revenue a live football double bill would bring is one of the reasons it's worth the gamble.
One reason Netflix is dipping its toe into streaming live sports? Advertising dollars. The vast majority of most-watched broadcast television programs in 2023 were NFL games.
Aaron M. Sprecher/Getty Images

Korean creatives want a bigger slice of the streaming pie

Nov 15, 2024
Netflix has stormed the Korean market with billions of dollars of investment, bringing the industry global recognition, but leaving creators feeling short-changed.
Hwang Dong-hyuk (left) and Lee Jung-jae (right) attend Netflix's FYSEE Showcase Photocall for "Squid Game" Season 2 at the TUDUM Theater in Hollywood.
Kevin Winter/Getty Images

"The Diplomat" creator wants to demystify the work of diplomacy

Oct 29, 2024
"Somebody recently put it as not realistic, but authentic," said Debora Cahn, creator of "The Diplomat." "And I think that's the right way to describe the goal."
Debora Cahn, speaking in New York in October, 2024.
Bonnie Biess/Getty Images for Netflix

Paramount hopes merger with Skydance will bolster its streaming operations

Jul 8, 2024
The challenge for streaming companies is not just getting subscribers, but also keeping them.
What can Skydance do to make Paramount a competitor in the age of heavyweight streaming services like Netflix?
Patrick T. Fallon/AFP via Getty Images

Netflix's new look is designed to keep you hooked

Jun 7, 2024
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.
The goal is to make the app simpler, more intuitive and easier to navigate, said Pat Flemming at Netflix.
Nanci Santos via Getty Images

As companies mature, they change the metrics they disclose to investors

Apr 19, 2024
Netflix will stop disclosing subscriber numbers next year. Companies revising what measures they use to indicate performance is nothing new.
For companies like Netflix, subscriber numbers aren’t the whole story anymore, says Matteo Arena at Marquette University. “There might be other ways to increase the revenue and profits outside just simply increasing subscribers.”
Chris Delmas/AFP via Getty Images

For public good, not for profit.

Netflix looks to drive growth with games after boost from password crackdown

Apr 18, 2024
Netflix has bought game studios and made other investments, but it's playing at a "high-stakes table" with deep-pocketed competitors.
Netflix’s booth at the Gamescom video game fair in Cologne, Germany, last year. It's putting capital into its video game operation, but faces high-powered rivals.
Ina Fassbender/AFP via Getty Images

The streaming industry is in an awkward, crowded spot. Consolidation might help.

Feb 28, 2024
An abundance of options and services means some streamers struggle to turn a profit.
“The equilibrium can’t be 10 different streaming services where I can’t remember which one has 'Big Bang Theory,'" said Michael Smith at Carnegie Mellon.
Valerie Macon/AFP via Getty Images

When it comes to live sports, consumers show streaming services the money

Jan 23, 2024
Sports content "drives eyeballs," and advertisers know it.
Jalen Ramsey of the Miami Dolphins, right, and the Kansas City Chiefs' Travis Kelce (aka Taylor Swift's boyfriend) tussle at an AFC Wild Card game. About 23 million people watched on Peacock — the biggest exclusively live streamed event ever.
David Eulitt/Getty Images