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This is how much gold Paralympians take home

Plus, financial educator Sahirenys Pierce defends her splurge and more in this week's This Is Uncomfortable Newsletter.
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The 2024 Paralympic Games are seeing a wave of investment

Aug 30, 2024
The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.
Athletes from Kazakhstan and France compete in sitting volleyball during the 2024 Paralympic Games. Paralympic ad sales are up 60% over the Tokyo games in 2021, NBC reported.
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What cash prizes do Paralympians win if they medal?

Aug 28, 2024
Paralympians recently started receiving as much as Olympians for each gold, silver and bronze. That extra amount helps these athletes, who have to pay a lot of money for training and equipment.
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Can you live in the Olympic Village after the games are over?

Aug 9, 2024
Some countries are able to convert the Olympic Village into residential housing, but the price is out of reach for many.
A view of Paris' Olympic Village during the 2024 Summer Games.
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For some athletes, winning an Olympic medal comes with a cash prize

Aug 6, 2024
Here's what winning gold is worth for U.S. athletes — and who's paying.
In the U.S., athletes get nearly $38,000 tax-free per gold medal won.
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For public good, not for profit.

How economics impact Olympic achievement

Aug 1, 2024
A country's athletic infrastructure as well as subsidies and citizens' health influence medal counts. Economist Veronika Dolar weighs in.
Big-picture data like GDP and population can hint at a country's Olympic success. But subtler issues play a role as well, Pace University's Veronika Dolar explains. Above, champion swimmer Katie Ledecky.
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Senate advances bills that boost privacy and safety for kids

Jul 26, 2024
The legislation would force tech companies to do more to prevent harm. Subscribe to get the "Make Me Smart" newsletter every Friday!
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Paris 2024: The AI-powered Olympics

Jul 26, 2024
The 2024 Paris Olympic Games officially begins today — and this year's tournament will use artificial intelligence more than any other.
The International Olympic Committee is creating a sort of chatbot for competing athletes to have their questions answered.
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