Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

Airbus A350 learns lessons from 787 struggles

Stacey Vanek Smith Jun 14, 2013
HTML EMBED:
COPY
Airbus's next-generation A350 plane about to take off from Toulouse-Blagnac airport, southwestern France, on its first test flight on June 14, 2013. ERIC CABANIS/AFP/Getty Images

Airbus A350 learns lessons from 787 struggles

Stacey Vanek Smith Jun 14, 2013
Airbus's next-generation A350 plane about to take off from Toulouse-Blagnac airport, southwestern France, on its first test flight on June 14, 2013. ERIC CABANIS/AFP/Getty Images
HTML EMBED:
COPY

The Airbus A350 jumbo jet makes its maiden flight today. It’s Airbus’ answer to rival Boeing’s ill-fated 787 Dreamliner, which broke ground on aerodynamics and fuel efficiency four years ago.

Being the first to roll out new technology has its advantages, says tech industry analyst Tim Bajarin: “You make a strong message that you are a leader.” But, being first also has  its disadvantages.

“You’re now showing the competition what they should be doing next and, if there are any problems,” he says.

In the case of the Dreamliner, it ‘s been some pretty big arrows — most recently battery failure. Bajarin says that’s why it can really pay to be a so-called “fast follower.”

The advantages to going second can be even greater in the airline industry says Henry Harteveldt, a travel industry analyst at Hudson Crossing.

“In commercial aviation, if your $100 million-plus airplane doesn’t work, it’s a huge cost,” Harteveldt says.

An airplane isn’t an iPod, Harteveldt adds. Airlines don’t often invest in new aircraft, and if you can land their business first, that’s a big, long-term advantage.

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.