Time is shrinking
TEXT OF STORY
MARK AUSTIN THOMAS: Time Inc is shrinking. It’s selling off some of the smaller but still profitable magazines it owns. Rachel Dornhelm explains why.
RACHEL DORNHELM: The magazines up for sale include Parenting, Popular Science and Field & Stream.
However Time Inc. says they’ll hold onto Golf and This Old House.
Mediaweek’s news editor Lisa Granatstein says this doesn’t reflect on how those particular magazines are doing. It’s a business move.
LISA GRANATSTEIN: By unloading the smaller niche titles, they will be able to invest more in the bigger titles, that have more readers, more eyeballs.
Granatstein says Time Inc. wants to concentrate its resources on major brands like Time, People and Sports Illustrated as they navigate new media trends.
She adds some of the magazines on the block will likely be bought by their current competitors.
I’m Rachel Dornhelm for Marketplace.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
