Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

Corporate profits linked to social networking?

Molly Wood Jul 22, 2009
HTML EMBED:
COPY

Corporate profits linked to social networking?

Molly Wood Jul 22, 2009
HTML EMBED:
COPY

A study by Internet analyst Charlene Li of the Altimeter Group finds a correlation between profit growth and how well companies engage customers via social media.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.