What does FTC ruling on blogger payola mean to Internet users?
What does FTC ruling on blogger payola mean to Internet users?
The Federal Trade Commission this week announced new guidelines that would penalize bloggers for failing to disclose when they receive money for endorsing products. The fine could go as high as $11,000.
Some consumer groups pushed for the change, saying Internet users need to be aware of payments before trusting information on products like diets and financial services. Others are concerned the government is sticking its nose where it doesn’t belong.
Guest: Caroline McCarthy, CNET News
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