Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!
News In Brief

Starbucks serves up new logo, ditches ‘coffee’

Matt Berger Jan 7, 2011

Starbucks unveiled a new logo this week that features its trademark Siren front and center, and sheds the words “coffee” and “Starbucks.” The new logo is the fourth in series of evolutionary changes since the coffee roaster opened its first store nearly 40 years ago in Seattle’s Pike Place.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.