Taking the Card Case out for a spin
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Taking the Card Case out for a spin
Tess Vigeland: So after I signed up for Card Case, I figured, why not take it out for a spin, right? Turned out Hollywood Pies was a pizza joint. And I needed to go out in the morning, so that wasn’t going to work. But a juice bar sounded juuuuuust right.
Vigeland on the street: So we’re in downtown Los Angeles, here at Sixth and Spring, walking into Sustain Juicery. And I feel very strange not having any money on me. I don’t even have a wallet.
Vigeland in juice bar: Hello.
Cashiers: Hi!
Vigeland: So, what do you recommend?
Cashier: The Green Monkey is great for in the morning. It’s got lots of fruit, so it’ll wake you up a little bit. And then the spiurlina and kale added to it make a protein as well.
Vigeland: Let’s try that. The Green Monkey.
Cashier: Green Monkey. OK.
Vigeland: Now what do I owe you, as you type on your iPad here?
Cashier: Comes out to $7.50.
Vigeland: And my name is Tess Vigeland. Am I there on your system?
Cashier: It is, right there. First visit.
Vigeland: And that’s my photo!
Cashier: Perfect.
Vigeland: OK, so I don’t even have to give you a credit card or anything.
Cashier: Nope.
Vigeland: I don’t even have to show you my phone.
Cashier: Nope not at all. We have a picture ID, so everything can run pretty smooth. All we have to do is hit “charge.” That’s it.
Vigeland: OK.
Cashier: Makes life easy.
Sound of blender.
As she blended my drink, I chatted with juice bar owner Brian Lee about how well this system works for him.
Vigeland: OK, that is delicious.
Brian Lee: Thank you very much.
Vigeland: So do you have people come in very often to use this?
Lee: Yes, I have a handful of customers who are currently using this Card Case. They like the benefit of not needing to reach into their pocket and create that sort of loyalty base, which I also offer 10 percent discounts for Card Case users. Card Case actually tracks the amount of times they’ve been in. So let’s say if they exceed 10 times in a month, they’ll receive a discount.
Vigeland: So it provides a benefit to you, because it’s another reason for them to come in.
Lee: Absolutely.
As we talked, Lee noticed that another photo popped up on his screen. Another customer in the store using Card Case.
Vigeland: Oh! Someone else is in here using it.
Lee, to customer: You just got on?
Vigeland: Did you really?
Lee: He just realized it. So he will definitely receive that discount very shortly.
Vigeland: So are you a regular customer?
Man: Yeah. I haven’t been racking up loyalty, so now I will. I’ve been coming here for three months, and now they’ll know how often I come in.
A Card Case convert. And why not?
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