The Blackstone Group, the world’s largest private equity asset manager, went on a buying spree recently. What were they shopping for? Domain names, of course. Specifically, names that put the company or its CEO’s name in a bad light. The strategy is commonly known as registering defensive domain names. In this case, Blackstone bought BlackstoneSucks.com and SchwarzmanSucks.com (Peter Schwarzman is the CEO). Reuters points out: “Private equity professionals are having to defend their record as job creators against popular criticism of them as asset-strippers in pin-striped suits, saddling companies with debt, selling their assets and taking dividends.” So I suppose it’s a good idea to preemtively buy up sites before the haters get a chance to, but you just can’t find ‘em all.
As of this morning, and I’m not advocating anything, here’s a short list of name’s you can still buy:
BlackstoneReallySucks.com
IHateBlackstone.com
BlackstoneKillsKittens.com
ILoveBlackstone.com (Get it? Irony.)
BlackstoneBlows.com
As of this morning, and I’m not advocating anything, here’s a short list of name’s you can still buy:
BlackstoneReallySucks.com
IHateBlackstone.com
BlackstoneKillsKittens.com
ILoveBlackstone.com (Get it? Irony.)
BlackstoneBlows.com
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
