What Google wants with travel guide Frommer’s
Mergers and acquisitions news today as Google adds guidebook company Frommer’s to its travel and entertainment quiver.
But what does Google want with a travel guide company?
All Things Digital reporter Liz Gannes says it’s another way for Google to move towards creating content. Gannes says, “When you’re traveling in a foreign country and you want to find a place to go to dinner, you don’t really want to want to scroll through a list of search results. You just want a nice little paragraph about what’s the best restaurant in town. And that’s the kind of thing Frommer’s can give Google.”
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
