Snapchat’s latest demographic? Wall Street bankers
If you spend any time around teenagers, you already know about the popularity of Snapchat. The app allows users to send photos and other messages that self-destruct in a few seconds. So what’s Snapchat’s latest demographic? Wall Street bankers.
“These are people who are exceptionally careful, more than one banker’s career has been cut short by a boss finding something on social media,” says says Kevin Roose, writer for New York magazine. “Snapchat came along and it was a relatively safe way to communicate silly or incriminating things.”
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