This final note today, in which the phrase time is money, is established once again as a truism.
From the 2013 Drive-Thru Performance Study, by the fast-food trade publication QSR Magazine: Last year, the average McDonald’s drive-through customer waited 189.5 seconds for her order. That’s a tad more than three minutes.
It matters, because the big chains do 60-70 percent of their business at the drive-through window.
The record? Wendy’s…back in 2003. 116 seconds, or less than two minutes.
Nobody’s been close since.
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