Robotelemarketing takes ‘creepy’ to a whole new level
Samantha West works for Premier Health Plans Inc., selling health insurance over the phone. Her voice is friendly, just like your typical telemarketer looking to get you a quote for a decent health insurance policy.
The other thing: she might be a robot.
TIME Magazine reporter Denver Nicks writes that he started getting suspicious when she couldn’t answer some relatively simple questions.
“It sounds like a real woman, but she repeats herself over and over again,” Nicks says. “Michael [his bureau chief] starts asking her questions like, ‘What is the vegetable in tomato soup?’ to which she doesn’t know the answer.”
When asked, point-blank, if she was a robot, “West” vehemently denies, saying that she’s a real person and complains of a bad connection.
Nicks says they did manage to get a hold of a live body eventually, but they denied any use of robots and promptly hung up. But we may never know the true motive behind the strategy, as Premier Health Plans Inc. — and Samantha West’s phone line — disappeared the day after Nicks’s story was published.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.