Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!
Final Note

Clydesdales go missing from Budweiser’s holiday ads

Kai Ryssdal Nov 24, 2014
HTML EMBED:
COPY
Final Note

Clydesdales go missing from Budweiser’s holiday ads

Kai Ryssdal Nov 24, 2014
HTML EMBED:
COPY

Budweiser has been using Clydesdales in its holiday advertisements since 1987. But this year the brewing company is saying goodbye to the horses and hello to Jay-Z.

With the help of Jay-Z, the brewing company hopes to appeal to untapped potential customers. According to the Wall Street Journal, 44 percent of 21 to 27-year-old beer drinkers have never tried Budweiser.  

To add some context, Jay-Z has appeared in a few Budweiser advertisements in the past, like this one from 2012:

And in case you are a huge Budweiser Clydesdale fan, give thanks for the Internet. You can watch this Budweiser holiday commercial from the 1980s here:

Or the 2014 Super Bowl commercial here:

 

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.