Cadillac’s one-way drive to New York and new branding
In New York’s upscale SoHo neighborhood, workers are banging Cadillacs into shape. The construction site — on a pair of upper floors with magnificent views of the East River on one side and north to the Midtown skyscrapers on the other — is the new world headquarters of a famous brand that has, heretofore, been associated with Detroit.
Click the above audio player to hear Marketplace Morning Report host David Brancaccio speak with Cadillac President Johan de Nysschen about the car company’s plans to revamp the brand.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
