NBCUniversal banks on luring younger Olympic viewers
NBCUniversal is launching an Olympic television channel in summer 2017 in a joint venture with the U.S. and International Olympic Committees. The company is hoping to capitalize on its $8 billion commitment to secure all media rights associated with the Olympics in the U.S. through the year 2032. The question is, will this channel’s programming be able to lure the unplugged and create a base of new loyal fans?
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
