Grocery stores hungrily eye the $1.5 billion prepared-meal kits market
Grocery stores hungrily eye the $1.5 billion prepared-meal kits market
Prepared meal kits have grown into a huge market, now worth an estimated $1.5 billion. It’s been driven by startups, like Blue Apron, Purple Carrot, HelloFresh … the list goes on. But major supermarkets like Kroger and Publix are now muscling in and testing their own versions.
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