In holiday shopping season, brick and mortar stores have Santa advantage
In holiday shopping season, brick and mortar stores have Santa advantage
Macy’s flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. “Santa’s a popular guy,” goes the explanation. Some 250,000 visitors come to Macy’s “Santaland” each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers.
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