How Levi Strauss & Co. is using lasers to make jeans
Automation touches many consumer products — the cars we drive, the sneakers we put on and now the jeans we wear.
Levi Strauss & Co. is planning to swap out garment workers for laser machines that could create the worn look on a pair of jeans in less than two minutes.
Suzanne Kapner, a reporter from the Wall Street Journal, wrote about Levi’s latest innovation.
In an interview with Marketplace host Kai Ryssdal, Kapner explained why Levi’s wants to reduce its production time: “A lot of companies are working on improving its supply chains with the end result being — they don’t want markdowns at the end of the season.”
Click the audio player above to hear the full interview.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
