Big tech and banks are using mea culpa ads to appeal to their users
Big tech and banks are using mea culpa ads to appeal to their users
What happens when three big companies invest in an apology? Facebook, Uber and Wells Fargo have launched apology campaigns in the past several weeks. They’re all trying to regain the trust of their customers for scandals that have included data hacking, sexual harassment, and overcharging. But is an “I’m Sorry” ad effective?
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