Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
HTML EMBED:
COPY
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody

Streaming companies are spending big on content talent

Erika Beras Aug 17, 2018
Kenya Barris speaks onstage at The 75th Annual Peabody Awards Ceremony on May 21, 2016 in New York City. Barris signed a $100 million deal with Netflix. Ilya S. Savenok/Getty Images for Peabody
HTML EMBED:
COPY

Netflix and Amazon are rushing to sign writers, directors and showrunners for multiyear, multimillion-dollar deals. The latest: Netflix confirmed that it has inked a deal with Kenya Barris, the creator of the ABC sitcom “Black-ish.” So what are these streaming companies going after with all the money they’re spending?

Click the audio player above to hear the full story. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.