Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

Retailers want more than your cash this holiday season

Erika Beras Nov 22, 2018
HTML EMBED:
COPY
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle. Sean Gallup/Getty Images

Retailers want more than your cash this holiday season

Erika Beras Nov 22, 2018
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle. Sean Gallup/Getty Images
HTML EMBED:
COPY

The holiday shopping season often means people visit stores and retail websites they don’t typically frequent. And with that comes requests for personal data that retailers can use to target ads and promotions and even sell to third parties. But it’s a price we often pay for that perfect gift. 

Click the audio player above to hear the full story. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.