AT&T raises DirecTV streaming prices, sweetens bundles with HBO
AT&T raises DirecTV streaming prices, sweetens bundles with HBO
After an expensive deal to buy TimeWarner, AT&T is making some changes to its DirecTV streaming bundles. It’s raising prices but also adding its much-coveted property, HBO, to the mix for free. The DirecTV strategy is offering a glimpse into how post-merger AT&T is strategizing to cut a bit of costs — it’s dropping content providers it had to pay from DirecTV Now — in order to keep its debt under control.
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