Can consumers change their minds about "ugly" produce?
Americans waste a lot of food. According to one food-waste reduction non-profit — each year — we throw out 52 million tons of it. One of the reasons for the waste, is, well, aesthetic. Basically, it’s ugly produce … fruits and vegetables that don’t meet grocery store standards for size or shape. In our subscription-box-loving age, some entrepreneurs are working to rebrand and find consumers for these ugly fruits and veggies.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
