Lululemon wants a leg up in the market for men’s clothing
What do you think of when you hear the name “Lululemon”? Yoga pants, right? Women’s yoga pants, more specifically. Now the athleisure clothing brand wants its name to make you think of comfy pants for men, too. Lululemon has released its five-year growth plan, which aims for annual revenue growth in the low teens. One way Lululemon hopes to reach that goal is by doubling its sales of men’s clothing.
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