What’s a pioneer firm to do when its competitors copy its successful trend?
What’s a pioneer firm to do when its competitors copy its successful trend?
A bucket of tangerine-flavored LaCroix.
Randy Shropshire/Getty Images
National Beverage, the company that owns LaCroix, is reporting a second straight quarterly sales decline. The company is facing a common problem in business: how to maintain your leadership in producing a product that’s easy to copy.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
