Kroger taps into the demand for meat substitutes
Scott Olson/Getty Images
Kroger announced recently that it’s launching a private label of plant-based foods and it’ll be testing them out in its stores. It’s trying to tap into Americans’ growing interest in meat-substitutes and alternatives.
Click the audio player above to hear the full story.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
