Alisa Roth
Episodes by Alisa (1)
Latest Stories (687)
Starbucks brews up a movie promotion
by
Alisa Roth
Apr 4, 2006
The coffee retailer becomes a movie marketer today, launching a publicity campaign to promote a film it also helped produced. Alisa Roth has more.
What to do about Iran?
by
Alisa Roth
Mar 20, 2006
Today, the UN Security Council holds its first official meeting to decide what to do about Iran and its nuclear program. Alisa Roth reports.
Corporate philanthropy
by
Alisa Roth
Mar 7, 2006
Commentator Matthew Bishop looks at the motives besides altruism for corporations' charitable donations.
Enron trial heats up
by
Alisa Roth
Mar 6, 2006
It's been largely a bore so far, but the Enron trial is likely to get a lot more interesting this week, with expected testimony from ex-CFO Andrew Fastow on alleged accounting shenanigans at the collapsed energy giant. Alisa Roth reports.
Intel Inside... Vietnam
by
Alisa Roth
Feb 28, 2006
The computer chipmaker announces today that it plans to construct a $300 million assembly plant in Vietnam. As Alisa Roth reports, the former US foe hopes the move will spur greater foreign investment.
Pickier NASDAQ
by
Alisa Roth
Feb 16, 2006
Looking to compete head-on with the New York Stock Exchange, NASDAQ will implement stricter requirements on which publicly traded companies it will list. Alisa Roth has more.
Toll Brothers grim?
by
Alisa Roth
Feb 8, 2006
The luxury homebuilder predicts orders for new homes will fall by almost 30% this quarter. With this and other glum real estate predictions recently, what's the outlook for home prices? Alisa Roth takes a look.
Taking the pineapple out of Hawaii
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Alisa Roth
Feb 3, 2006
Del Monte will no longer grow Hawaii's signature fruit in the Aloha State, because it's too expensive. Alisa Roth has more on the end of an era.
China opens the door to new investment
by
Alisa Roth
Jan 31, 2006
New rules that go into effect today allowing foreign investors to own a larger percentage of Chinese companies. Alisa Roth has the details.
Reedidas?
by
Alisa Roth
Jan 25, 2006
Adidas has been given the green light to acquire US athletic shoemaker Reebok in a deal estimated at $3.8 billion. Adidas hopes the acquisition will put it on track to give Nike a run for its money. Alisa Roth reports.