SHORT BIO
Erika Beras is a former reporter at Marketplace. She has covered wealth & poverty, aging and other beats for Marketplace's programs.
Latest Stories (345)
What does public charge proposal mean for hospitals that treat immigrants?
by
Erika Beras
Dec 10, 2018
Today is the final day for comment for the Trump administration’s public charge proposal that would make it harder for immigrants to qualify for citizenship if they’ve used public benefits, including SNAP, public housing and Medicaid. Immigrants who’ve received cash assistance or long-term medical care already have a strike against them when they apply for […]
Gender-specific toys mean more revenue for toy makers
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Erika Beras
Nov 26, 2018
One growing trend in toy-buying is so-called gender-neutral playthings – toys that don’t reinforce gender stereotypes like trucks for boys or dolls for girls. But those stereotypes appear hard to shake for both toy makers and consumers. Click the audio player above to hear the full story.
Target's investments in online shopping are paying off
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Erika Beras
Nov 26, 2018
Target missed earnings expectations for the third quarter, yet the company is maintaining its forecast for the whole year. The reason? The retailer’s investments in its online segment are weighing down on its profit margins, but those investments are getting some traction as online sales jumped 49 percent in the latest quarter. Click the audio […]
Retailers want more than your cash this holiday season
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Erika Beras
Nov 22, 2018
Stores and websites want your data too
Helium is at a premium this Thanksgiving
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Erika Beras
Nov 22, 2018
The Macy’s Thanksgiving Day Parade attracts millions of viewers, there for the floats, the songs and character balloons like Charlie Brown and Pikachu, some as tall as five stories. Those balloons are full of helium, a non-renewable resource of which there is a shortage — or is there?
Menthol ban would undo years of marketing to African Americans
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Erika Beras
Nov 16, 2018
After World War II, tobacco companies found blacks slightly preferred menthol more than whites; decades of marketing followed.
Apple casts itself as a Hollywood mogul
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Erika Beras
Nov 16, 2018
Deal with Oscar-winning film studio will produce streaming content to compete with Netflix, Amazon.
Amazon's HQ2 may be “the best thing that didn't happen”
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Erika Beras
Nov 13, 2018
What cities learn from competing can be a win.
Dunkin' aims at Starbucks with revamped espresso drinks
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Erika Beras
Oct 24, 2018
Dunkin’ recently dropped “Donuts” from its name, and now we know one reason why. It wants people to think more about fancy coffee drinks. The chain says it’ll be brewing lattes, cappuccinos and Americanos at its 9,200 stores by the holidays. That’s a pretty big pivot to coffee. Click the audio player above to hear […]
Dunkin' aims at Starbucks with revamped espresso drinks
by
Erika Beras
Oct 24, 2018
Dunkin’ recently dropped “Donuts” from its name, and now we know one reason why. It wants people to think more about fancy coffee drinks. The chain says it’ll be brewing lattes, cappuccinos and Americanos at its 9,200 stores by the holidays. That’s a pretty big pivot to coffee. Click the audio player above to hear […]