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Erika Soderstrom

"Marketplace Morning Report" Associate Producer

SHORT BIO

Erika works with a group of extraordinary producers to chase business and economic stories heard on “Marketplace Morning Report.”

Latest Stories (297)

Econ Extra Credit with David Brancaccio

New film follows Amazon union efforts, challenges for labor ahead

by David Brancaccio , Meredith Garretson and Erika Soderstrom
Nov 22, 2024
Amazon workers in New York voted to unionize more than two years ago. Amazon still has not met them at the bargaining table.
Union organizer Christian Smalls speaks following the April 1, 2022, vote for the unionization of the Amazon Staten Island warehouse in New York.
Andrea Renault/AFP via Getty Images
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How one female CEO landed angel investments

by David Brancaccio , Meredith Garretson and Erika Soderstrom
Nov 19, 2024
Rosina Samadani is the CEO of Oculogica, a medical device company that has created a new way to diagnose concussions.
"The eyes are a window to how well the brain is working and functioning," said Oculogica CEO Rosina Samadani.
Courtesy Oculogica
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Closing the gender gap in angel investing

by David Brancaccio , Meredith Garretson , Erika Soderstrom and Alex Schroeder
Nov 18, 2024
How women-owned companies are getting vital seed funding.
20 years ago, women-led companies represented only about 3% of all the companies that got this funding, said Loretta McCarthy. "Fast forward to 2023, that number has grown to about 45%."
VioletaStoimenova via Getty Images
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How to get noticed by angel investors

by David Brancaccio , Meredith Garretson and Erika Soderstrom
Nov 18, 2024
A veteran angel investor shares how she evaluates potential investment opportunities.
"We’re on the bleeding edge of technology and markets, and some are going to work and some are going to fail. So you have to get comfortable with that," said Deb Kemper at Golden Seeds Venture Fund.
Courtesy Golden Seeds
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Trump's Second Term

What a second Trump term means for U.S. fiscal health

by David Brancaccio , Ariana Rosas and Erika Soderstrom
Nov 11, 2024
U.S. fiscal health is at higher risk after Trump won the election. Marketplace's David Brancaccio speaks with Harvard professor Jason Furman to learn more.
"President Trump was basically every week announcing a new area of income that would not be subject to tax," said professor Jason Furman. "You add all of that up, and it's more than $10 trillion worth of promises."
Scott Olson/Getty Images
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What’s That Like?

The business behind Halloween scares

by Erika Soderstrom
Oct 31, 2024
It’s fun, games and a lot of work…
“A lot of these people have 9-to-5s, and so it gets taxing and it gets tiring. And these actors who want to give me all they got, they get burnt out,” says Star Romano, a stage production manager at the Queen Mary's Dark Harbor.
Courtesy Dark Harbor
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A Nobel laureate's take on what's wrong with our economic system

by David Brancaccio , Ariana Rosas , Alex Schroeder and Erika Soderstrom
Oct 25, 2024
James Robinson and his colleagues' work explores why some countries are rich and others are poor, and why those income gaps persist.
Prof. James Robinson of the University of Chicago speaks to the press, colleagues and students after learning that he had won the 2024 Nobel Prize in Economics.
Scott Olson/Getty Images
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People are ghosting big-name dating apps, as smaller platforms make a splash

by Nancy Marshall-Genzer and Erika Soderstrom
Oct 22, 2024
Robyn Exton, CEO and founder of the sapphic dating app HER, explains how the online dating market has changed over the years.
Just in time for cuffing season, smaller identity-based apps are having a moment.
Marketplace
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Skin in the Game

The rise, fall and future of the company behind World of Warcraft

by David Brancaccio , Nic Perez and Erika Soderstrom
Oct 8, 2024
A new book by reporter Jason Schreier explores the history, successes and deep-rooted challenges of Blizzard Entertainment.
Ina Fassbender/AFP via Getty Images
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What’s That Like?

They buzz, they sting but someone has to move these pollinators across the country

by Erika Soderstrom
Oct 4, 2024
A massive honeybee migration is underway...
Prepared and ready for action, flatbed truck drivers begin the long process of transporting millions of commercial bees across the country.
Courtesy of Delfino Mendoza
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