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Izzy Greenfield

Latest Stories (2)

"Super shoes" take their place in the $50B running shoe market

by Izzy Greenfield
Jan 17, 2024
The high-tech footwear — often starting at $250 — is helping athletes run faster. But is it the "winning ingredient"?
Kelvin Kiptum sports a pair of "super shoes" at the 2023 Chicago Marathon.
Michael Reaves/Getty Images
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The market for dupes is booming

by Izzy Greenfield
Nov 2, 2023
Lululemon embraced the trend of dupes by offering consumers the chance to swap a pair of dupe leggings for the real deal.
Lululemon embraced the trend of dupes by offering consumers the chance to swap a pair of dupe leggings for the real deal.
Justin Sullivan/Getty Images
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