Jim Nicolow
Latest Stories (24)
Happy Earth Day
by
Jim Nicolow
Apr 22, 2010
No greenwash posts today. While it's easy to be cynical about the slow pace of environmental progress and the prevalence of greenwash, an article...
The bold look of Kohler's double-speak
by
Jim Nicolow
Apr 5, 2010
Now here's a double-speak that made me do a double-take: Apparently, depending on which magazine you're reading, Kohler plumbing fixture ads have...
I am the Lorax and I speak for the...coal?
by
Jim Nicolow
Feb 2, 2010
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
Bah Humbug to green(washed) Christmas gifts
by
Jim Nicolow
Dec 22, 2009
As we take stock of the state of greenwash this holiday season, I thought it would be interesting to look at gift giving. We're bombarded daily...
Can you tell the difference between sustainable lumber and clear cut lumber?
by
Jim Nicolow
Sep 24, 2009
(numstead, via Flickr)
I didn't think so.
A coalition of international environmental groups established the "Forest Stewardship Council" (FSC) ...
A business guide to preventing greenwash
by
Jim Nicolow
Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
Talk about strange bedfellows: Dow Chemical & Greenpeace on cap and trade
by
Jim Nicolow
Jul 14, 2009
We've had Dow Chemical in the Greenwash Brigade's crosshairs in the past, so climate change skeptics chew on this: Greenpeace AND Dow Chemical are...
The "G" in GM is for green?
by
Jim Nicolow
Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
What does climate change denial look like? A pig in a tux.
by
Jim Nicolow
Mar 18, 2009
Though their mission ironically embraces "sustainable development," the Commercial Real Estate Development Association (NAIOP) is trying to...
Making green sexy?
by
Jim Nicolow
Jan 26, 2009
Here at the Greenwash Brigade, we recently received a press release titled "Making Green Sexy," about a LEED certified mega mansion in Florida...