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Kristin Schwab

Reporter

SHORT BIO

Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.

Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.

Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.

Episodes by Kristin (34)

Marketplace

Can the grid take the heat?

Dec 9, 2024
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Marketplace

Santa's warehouse workers

Nov 22, 2024
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Marketplace

Tupperware, Halloween candy, claw machines — oh my!

Oct 25, 2024
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Marketplace

Women deserve credit

Oct 21, 2024
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Marketplace

The economics of immigration

Sep 5, 2024
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Make Me Smart | Episode 1236

Harris throws a bone to the business folks

Sep 5, 2024
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Marketplace

Who's still hiring?

Sep 4, 2024
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Marketplace

The politics of Fed independence

Aug 9, 2024
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Marketplace

This back-to-school season, "value" is at the top of America's shopping list

Aug 8, 2024
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Marketplace

Has the Fed ever met its 2 goals?

Aug 7, 2024
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Latest Stories (564)

After reaching a buyout deal, Nordstrom will go private

by Kristin Schwab
Dec 24, 2024
The Nordstrom family will have a majority ownership stake.
The Nordstrom family will have a majority ownership stake in the ownership of the company.
Scott Olson/Getty Images
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AI has a growing role in processing health insurance claims

by Kristin Schwab
Dec 18, 2024
AI uses algorithms trained on types of patients and types of care. But these decisions often require nuance, which AI may not have.
A new California law will regulate how insurers use AI in the process of granting prior authorization for health care treatments.
David McNew/Getty Images
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What's with all the retail store closings?

by Kristin Schwab
Dec 16, 2024
Closures and bankruptcy filings have ticked up this year despite relatively steady consumer spending.
The Container Store is preparing to file for bankruptcy, making it one of nearly 50 U.S. retailers to do so this year.
Kevin C. Cox/Getty Images
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Does Coca-Cola's AI ad herald a new era?

by Kristin Schwab
Dec 10, 2024
The holiday-themed spot shows the promise, and limitations, of handing over creative tasks to a machine.
A still image from an AI-generated ad for Coca-Cola. It's not the real thing, and people are noticing.
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Will new tariffs affect monetary policy? For now, it's wait-and-see

by Kristin Schwab and Sean McHenry
Dec 9, 2024
Carola Binder, an economist at the University of Texas at Austin, explains why tariffs might cause prices to rise, but they doesn't necessarily mean the Fed will get involved right off the bat.
Imported cars parked at the Port of Los Angeles.
Mario Tama/Getty Images
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Content creator claims copycat

by Kristin Schwab and Nicholas Guiang
Dec 9, 2024
TikTok creators are trying to draw the line between innocent similarity and outright copyright infringement.
Product and lifestyle influencers do big business on TikTok. Hoping to protect her content rights, one creator turned to the courts.
Getty Images
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50% off! Cyber Monday deal today only! (Kidding!)

by Kristin Schwab
Dec 4, 2024
The frenzy of Black Friday and Cyber Monday sales now lasts for weeks, and the constant deals are making the dates less meaningful for shoppers.
Cyber Monday has extended its pitch to shoppers. Is it coming from an anxious place?
Scott Olson/Getty Images
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TikTok Shop drives $100 million in Black Friday sales after a year in the U.S.

by Kristin Schwab
Dec 3, 2024
It’s a small but growing piece of the billions spent online on Black Friday, a report says, as brands try to reach consumers on social media.
Social media shopping is expected to grow as consumers get more comfortable with it.
Ezra Acayan/Getty Images
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To avoid raising prices, clothing brands cut back on quality

by Kristin Schwab
Dec 2, 2024
Shrinkflation is affecting clothing brands. Companies are attempting to balance quality with price for consumers.
Many shoppers are sacrificing quality for price when shopping for clothes this holiday season.
Mario Tama/Getty Images
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Why are Black Friday deals appearing earlier this year?

by Kristin Schwab
Nov 28, 2024
Pre-Thanksgiving Black Friday sales aren’t just about getting more of our money early. It's about getting us to imagine all the things we want to buy as prices continue to drop.
Just because people are willing to spend doesn’t mean they aren’t being cautious. Consumers are seeking out deals and cheaper alternatives to their holiday shopping list items.
Kamil Krzaczynski/AFP via Getty Images
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