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Kristin Schwab

Reporter

SHORT BIO

Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.

Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.

Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.

Latest Stories (552)

Spencer Platt/Getty Images

Millennials like greeting cards. But Hallmark? Not so much.

Feb 14, 2020
The paper greeting card giant is facing stiff competition from new entrants that cater to millennials.
Farjana K. Godhuly/AFP via Getty Images

Sirius is investing in SoundCloud to the tune of $75M

Feb 12, 2020
SoundCloud is known for hosting up-and-coming artists like Lil Nas X and Billie Eilish.
Lil Nas X and Billie Eilish, two of last year's breakout artists, got their start posting tracks to SoundCloud.
Erik Voake/Getty Images for Spotify

Sephora ventures beyond the mall with new store openings

Feb 5, 2020
But it may need a strategy to get a new kind of shopper in the door.
David Paul Morris/Getty Images

Small businesses struggle to find workers

Dec 6, 2018
There are more job openings right now than there are job seekers. That has small businesses scrambling to find qualified workers.
Christine and Patrick Hall, owners of Élan Flowers in Manhattan's Soho neighborhood.
Kristin Schwab/Marketplace

A shelter in the Bronx is shaking up the homeless shelter model by becoming its own landlord

Aug 1, 2018
The economics of housing the homeless is a tricky equation, especially in New York City, which has a right-to-shelter mandate, meaning the city has to provide a temporary bed to anyone who needs it. Because of demand, the city often houses people in apartments and hotels where accommodations can be spotty and social services nonexistent. […]
A homeless man sits on the sidewalk on a frigid day in Manhattan in December 2017.
Spencer Platt/Getty Images

For online retailers, packaging is all about economics

Mar 6, 2018
Online retailers are trying to cut down on package waste. But designing a new box for everything a company ships takes a lot of time.
Anton Cotaj at ANAMA Package and Container Testing tests boxes on a machine that simulates road conditions.
Kristin Schwab/ for Marketplace

More brands are making clothing for people with disabilities

Feb 22, 2018
Target, Tommy Hilfiger and Zappos are taking on adaptive fashion.
Xian Horn in one of her many pairs of  Mary Janes. 
Kristin Schwab/ for Marketplace

What will the holidays look like in 2030?

Will late holographic family members join us around the dinner table?
NOEL CELIS/AFP/Getty Images

How will technology change war?

Dec 18, 2017
Some tech in development includes autonomous lethal weapons, laser guns and drugs that make soldiers forget.
Visitors look at a prototype of a high-tech combat suit for the Russian army during an exhibition entitled "Russia Focused on the Future" at the Manege Hall in downtown Moscow on Nov. 6.
MLADEN ANTONOV/AFP/Getty Images