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Kristin Schwab

Reporter

SHORT BIO

Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.

Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.

Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.

Episodes by Kristin (32)

Marketplace

Tupperware, Halloween candy, claw machines — oh my!

Oct 25, 2024
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Marketplace

Women deserve credit

Oct 21, 2024
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Marketplace

The economics of immigration

Sep 5, 2024
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Make Me Smart | Episode 1236

Harris throws a bone to the business folks

Sep 5, 2024
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Marketplace

Who's still hiring?

Sep 4, 2024
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Marketplace

The politics of Fed independence

Aug 9, 2024
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Marketplace

This back-to-school season, "value" is at the top of America's shopping list

Aug 8, 2024
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Marketplace

Has the Fed ever met its 2 goals?

Aug 7, 2024
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Marketplace

Why we freak out when the stock market freaks out

Aug 6, 2024
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Marketplace

“Chaotic,” “volatile,” “tumultuous”

Aug 5, 2024
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Latest Stories (552)

Federal Reserve survey shows consumer inflation expectations holding steady

by Kristin Schwab
Apr 8, 2024
Households expect inflation to be 3% in a year. While that’s not up from the previous month, it’s also not down.
For consumers, it's important that the Fed expresses its commitment to getting inflation down to 2%, no matter how long it takes, economist Carola Binder said.
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In 2023, women's gains in corporate C-suites were reversed

by Kristin Schwab
Apr 4, 2024
Women, including CEOs, are sometimes hit harder by unfavorable economic conditions.
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A TikTok ban would be bad news for the beauty brands that advertise on it

by Kristin Schwab and Sofia Terenzio
Apr 2, 2024
A lot of brands don't seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where "they need to be."
These days, TikTok is "the most formidable way that people are selling products," says Jordyn Holman of The New York Times.
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Job security and hiring in tech have plummeted. How much is AI to blame?

by Kristin Schwab and Sarah Leeson
Apr 1, 2024
Tech companies may have over hired in the pandemic. Now, AI and other economic forces are creating a shrink in the tech sector.
While the IT sector added more than 260,000 jobs in 2022, last year it grew by a mere 700 jobs, and that number is expected to shrink even more in 2024.
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What does the Fed mean when it says it's looking for 'good data'?

by Kristin Schwab
Mar 28, 2024
The latest Personal Consumption Expenditures index, or PCE, will be released Friday. Experts say there are other clues the Fed is looking for, too.
Basically, the Fed needs to feel the way it felt at the end of 2023 when inflation had been falling for half a year, says former Minneapolis Fed President Narayana Kocherlakota.
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Casual restaurant chains like Olive Garden see declining sales

by Kristin Schwab
Mar 26, 2024
Darden Restaurants, which owns chains like Olive Garden and LongHorn Steakhouse, had its first same-store sales decline since the pandemic.
Casual chains like Olive Garden don't typically lure in higher-income customers, but also aren't the most affordable option for lower-income households.
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As higher-income households do more shopping at Walmart, the store is stocking fancier brands

by Kristin Schwab
Mar 22, 2024
The fluorescent lit aisles of big box stores don’t scream luxury. But for certain items, consumers just don’t care.
The fluorescent lit aisles of big box stores don’t scream luxury. But for certain items, consumers just don't care.
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Package deliveries are clogging city streets

by Kristin Schwab
Mar 21, 2024
Retailers, shipping companies and cities are working together to solve the problem.
Michael Singh prepares for his Amazon cargo bike delivery shift.
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Retailers take on Amazon Prime with new subscription services

by Kristin Schwab
Mar 7, 2024
Walmart's on-demand delivery program starts Sunday. Target's version of Amazon Prime launches in April. Is there room for more subscriptions?
The average American has12 subscriptions, says Raghu Iyengar of The Wharton School. That doesn't leave much room for Target's and Walmart's.
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Macy's isn't facing a retail apocalypse. It's facing a shrinking middle class.

by Kristin Schwab
Mar 6, 2024
Department stores were created to serve an income group that's declining while the poorer and wealthier cohorts expand.
Macy's is one of the retailers that have downsized in recent years. Gap, Foot Locker and Bed Bath & Beyond have also struggled. 
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