Kyle James

Why do we buy one product instead of another? We usually like the way it looks or tastes or. . . sounds. Sound design and branding are becoming increasingly important in a crowded marketplace. Kyle James reports.

Tata Steel has agreed to buy a European steel company for $8 billion. If the bid succeeds, it'll be the biggest takeover ever by an Indian company. Kyle James reports.

Britain wants all airlines that depart from Europe to get on board the EU's greenhouse gas trading program within two years — and that includes U.S. carriers. Kyle James reports.

The EU is set to put stringent new energy efficiency targets in place for consumer products — and the new rules could have major repercussions for businesses worldwide. Kyle James reports.

The German government wants to step in and help troubled Airbus and its parent company EADS, but the company wants to maintain autonomy, Kyle James reports.

German engineering is considered among the best in the world. But as Kyle James reports, engineering's appeal as a career is dropping among German students.

Sportswear giants Adidas and Puma both hail from one small town in southern Germany. They actually began as one family-owned company until a bitter rivalry split it — and their hometown — in two. Kyle James has the story.

German soccer fans are hoping they'll make it to the World Cup final in July.German politicians are looking to get an economic boost in a country that's been in the doldrums for a couple years. Kyle James reports from Berlin.

In Europe, the Swedish furniture stores have become a destination. Some have restaurants inside, and the eateries have taken on a life of their own. Kyle James reports from Berlin.