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Richard Core

Latest Stories (105)

Hydrogen vehicles go cross-country

Aug 12, 2008
A two-week road trip from Portland, Me., to Los Angeles is underway to show the commercial viability of hydrogen-fueled vehicles....

Scientists: Turning invisible might be possible

Aug 11, 2008
I had wonder if someone wasn't playing an April Fool's joke in August, but this story appears to be legit....

'Natural' plastic on the horizon?

Aug 11, 2008
Metabolix, a bioscience company, says it has developed an efficient way to manufacture biodegradable plastic with the leaves of switchgrass....

Despite Internet, Yellow Pages multiply

Aug 8, 2008
Now that just about every business' phone number and information is available online, the Yellow Page volumes in our home rarely get touched....

YouTube's advertising picture still fuzzy

Aug 8, 2008
Will enough advertisers display their brands next to user-generated videos to make YouTube as profitable as television? Executives from video...

Putting the brakes on discs?

Aug 7, 2008
In the two years I've had my car, I've loaded a CD into the stereo player maybe twice. It's not that I don't listen to music. I do -- a lot. Rather...

Doing something about the weather

Aug 7, 2008
A fascinating story posted on Portfolio.com today about a company called WeatherBill, which uses Google-like technology to allow businesses -- from...

Olympic-size marketing blunders

Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...

Athletic budgets face tough travel costs

Aug 6, 2008
Minor-league sports teams and smaller colleges are being hit especially hard by the rising costs of travel. And that means you could be paying more...

GM gives battered biofuels a push

Aug 5, 2008
American farmers' move toward growing more corn for ethanol production has been one of the factors cited for rapidly rising food costs. The...