My Economy
My Economy tells the story of the new economic normal through the eyes of people trying to make it, because we know the only numbers that really matter are the ones in your economy.
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From This Collection
Is a car-free guy a carefree guy?
Mar 27, 2025
Eric Brightwell happily lives without paying for gas and parking, even in LA. He's found lots of great things in walking and biking distance.
Taking a soccer shoe from design to the pitch
Mar 4, 2025
Ben Chehebar is trying to challenge industry giants like Nike and Adidas with his soccer brand Eleven. But bringing a design to life has been full of trial and error.
Amidst USDA grant freeze, Georgia mushroom farmer faces funding uncertainty
by
Sarah Leeson
Feb 25, 2025
If federal funding is off the table, Howard Berk, president of Ellijay Mushrooms, says he'll have to consider putting up more equity or taking on debt.
A publisher and chef paired up to open a bookstore-restaurant
Feb 14, 2025
CCB Bistro & Vine is a wine bar, restaurant and bookstore all in one located in Rock Hill, South Carolina.
After expanding a successful sports business, Colorado couple are still trying to see a profit
by
Sarah Leeson
Feb 7, 2025
"Growth, as they say, eats cash," said Christine Herron, co-founder of Achieve Sports in Aurora, Colorado.
Baker's treats have identity, family in the mix
Feb 3, 2025
Inspired by her Korean heritage and young daughters, Marissa Ferola plans to open a brick-and-mortar bakery in Massachusetts.
The business of upcycling “game day” apparel
Jan 24, 2025
This seamstress turns old sweatshirts, towels, and other thrifted materials into fresh fits for professional sporting events.
For public good, not for profit.
It's true love when an Orlando woman opens a romance bookstore
by
Sean McHenry
Jan 3, 2025
After struggling to get bank loans, Jane Rodriguez borrowed from family members in order to open The New Romantics.
The Tetris of words: naming a pharmaceutical
Jan 2, 2025
Behind every name for a business, product or prescription drug is someone writing hundreds of possible names. Lieba Golden-Koulendros has made a career out it.
Searching the world for hat manufacturers
Dec 12, 2024
This past spring, Eric Bauer bought the Turner Hat Company, but looming tariffs have thrown a wrench in his plans for the company in 2025.