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A quarter of Americans say they've avoided a work colleague due to differing political views

Partisanship is "making the workplace less efficient," warns Sean Westwood, director of the Polarization Research Lab at Dartmouth College.
"If I were to give advice to employers, I would say, 'Set norms of respectful disengagement from politics in the workplace,'" said Sean Westwood of Dartmouth's Polarization Research Lab.
Leonardo Munoz/AFP via Getty Images

What calculus should companies make when making a political stand?

Sep 20, 2024
Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.
When Ben & Jerry's first started out, the company aligned itself with progressive values — something it is still known for today.
Lisa Lake/Getty Images for MoveOn

Why Patagonia encourages its employees to vote for the planet

Environmentalism is a cause that's deeply important to the outdoor clothing and gear brand.
"We've been pretty clear for 50 years that our position is our planet is worth saving," said Patagonia's Corley Kenna.
Scott Olson/Getty Images

Sticker Mule's CEO on his experience bringing politics into the workplace

Anthony Constantino of custom merch site Sticker Mule took to X after Donald Trump's July assassination attempt, voicing his support for Trump and denouncing political hate.
Brendan Smialowski/AFP via Getty Images