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A good performance on social media can secure Olympic riches
Aug 9, 2024

A good performance on social media can secure Olympic riches

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From the BBC World Service: Some athletes are turning to social media to market themselves while others are riding moments of virality. .

Segments From this episode

Breaking — also known as breakdancing — is making its Olympics debut

Aug 9, 2024
It all started in the Bronx in the 1970s. Now, breaking has made it to the biggest stage in sports.
Above, Australian breaking athlete Rachael Gunn trains in April. Also known as B-Girl Raygun, Gunn will make her Olympics debut in Paris.
Cameron Spencer/Getty Images

The team

Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC