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How holiday advertising is different this year
Nov 30, 2023

How holiday advertising is different this year

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A screenshot from this year's Amazon holiday shopping ad. YouTube
How are brands trying to distinguish themselves and complete for holiday spending dollars? We discuss.

Segments From this episode

Maybe not something you want to say to advertisers?

by Nova Safo

Some major companies have suspended their advertising on the X platform over a post by owner Elon Musk that’s been widely condemned as supporting antisemitic views. And at a conference on Wednesday, Musk delivered a profane response to boycotting advertisers.

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Why promoting financial investments is riskier than promoting sneakers

by Stephanie Hughes
Nov 30, 2023
Soccer star Cristiano Ronaldo is facing a class action lawsuit over his relationship with the crypto exchange Binance.
Soccer star Cristiano Ronaldo is being sued in a $1 billion lawsuit over his relationship with the crypto exchange Binance. Above, Ronaldo in 2020.
Miguel Medina/AFP via Getty Images
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How inflation is impacting holiday ads

by David Brancaccio and Erika Soderstrom
Nov 30, 2023
Advertisers are taking current market conditions into consideration when competing for consumer dollars.
A screenshot from Chevy's 2023 holiday ad, which features a family grappling with the effects of Alzheimer's. Some advertisers are ploying to viewers' emotions to distinguish their brands this year.
Chevrolet/General Motors via YouTube
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Music from the episode

Dry Heat/NIce Town Cheekface

The team

David Brancaccio Host
Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
Jesson Duller Media Producer
Brian Allison Technical Director
Nick Esposito Media Producer
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC

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