Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!
Investment in the Paralympic Games is growing
Aug 30, 2024

Investment in the Paralympic Games is growing

HTML EMBED:
COPY
NBC — the games’ U.S. broadcast partner — reported that Paralympic ad sales are up 60% over the Tokyo games in 2021.

Segments From this episode

What we're hearing from the presidential candidates on economic policy

Going into the September before the November election, Vice President Kamala Harris and former president Donald Trump are highlighting some of their economic policy pitches.

The 2024 Paralympic Games are seeing a wave of investment

Aug 30, 2024
The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.
Athletes from Kazakhstan and France compete in sitting volleyball during the 2024 Paralympic Games. Paralympic ad sales are up 60% over the Tokyo games in 2021, NBC reported.
Elsa/Getty Images

In Boston, Labor Day isn't the only holiday this weekend. There's also "moving day."

Aug 30, 2024
September first has been Boston’s unofficial moving day for more than a century. Why has the date stuck around?
Boston is a bit of a college town — hence the Sept. 1 move-in date for many Bostonians.
Alexi Rosenfeld/Getty Images

The team

Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC