Feb 9, 2024

Playing it safe

Ethan Miller/Getty Images

That's what most brands will probably do with this weekend's Super Bowl ads.

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In this year's Super Bowl ads, brands are mostly playing it safe

by David Brancaccio and Alex Schroeder

Feb 9, 2024

Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.

BMW's commercial featuring actor Christopher Walken is among the funnier ads this year.

Screenshot via YouTube

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The team

David Brancaccio Host

Leanna Byrne Host, BBC

Kelly Silvera Executive Producer

Meredith Garretson Morbey Senior Producer

Alex Schroeder Producer

Erika Soderstrom Producer

Ariana Rosas Producer

Nic Perez Director/Producer

Dylan Miettinen Digital Producer

John Bruington Media Producer

Jesson Duller Media Producer

Brian Allison Technical Director

James Graham Producer, BBC

Jo Critcher Producer, BBC

Naomi Rainey Producer, BBC

Lis Mahy Producer, BBC

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