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The original creators of Pop Its aren’t cashing in on their popularity

Dec 15, 2021

The original creators of Pop Its aren’t cashing in on their popularity

Little blonde preschool girl playing with new trend sensory toy - rainbow pop it. Antistress toy for children and adult. Colorful toy simple dimple. Squishy soft bubble toys rainbow color. Happy child.

Omicron variant causes a steep drop in bookings and more uncertainy for the international travel industry during a peak period. The original creators of the rubber toy Pop Its aren't benefiting financially from its surge in popularity.

The team

David Brancaccio Host

Victoria Craig Host, BBC

Stephen Ryan Senior Producer, BBC

Jonathan Frewin Producer, BBC

Daniel Shin Producer

Jay Siebold Technical Director

Meredith Garretson Morbey Senior Producer

Alex Schroeder Producer

Erika Soderstrom Producer

Rose Conlon Producer

Redmond Carolipio Digital Producer

Jesson Duller Media Producer

Brian Allison Technical Director

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