Sep 20, 2024

When companies take a political stand

Kevin Dietsch/Getty Images

When a business shows support or opposition to a particular side of a partisan issue, what does it mean for the consumers who don't agree?

Segments From this episode

Credit card rates may come down from super high to ... still kind of high

by Nova Safo

Now that the Federal Reserve has lowered its benchmark interest rate, consumer loans should get cheaper with time; some already have. Soaring credit card rates, in particular, have attracted the attention of many politicians — including former President Donald Trump, who this week said he wants to temporarily cap credit card rates at around 10%. How doable is that?

Listen Now

Office Politics

What calculus should companies make when making a political stand?

by David Brancaccio and Ariana Rosas

Sep 20, 2024

Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.

When Ben & Jerry's first started out, the company aligned itself with progressive values — something it is still known for today.

Lisa Lake/Getty Images for MoveOn

LISTEN

EMBED

The team

David Brancaccio Host

Leanna Byrne Host, BBC

Kelly Silvera Executive Producer

Meredith Garretson Morbey Senior Producer

Alex Schroeder Producer

Erika Soderstrom Producer

Ariana Rosas Producer

Nic Perez Director/Producer

Dylan Miettinen Digital Producer

John Bruington Media Producer

Jesson Duller Media Producer

Brian Allison Technical Director

James Graham Producer, BBC

Jo Critcher Producer, BBC

Naomi Rainey Producer, BBC

Latest Episodes From Our Shows

1:54 PM PDT