If you lead people to a more private search engine, will they care?
Searching the web is one of the most revealing things you can do. It shows what you're looking to buy, where you want to go and if you're worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they're giving up? And do they care? Molly Wood looks at search engine DuckDuckGo - the “anti-Google” - and growing investment in it. (09/24/18)
Searching the web is one of the most revealing things you can do. It shows what you’re looking to buy, where you want to go and if you’re worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they’re giving up? And do they care? Molly Wood looks at search engine DuckDuckGo – the “anti-Google” – and growing investment in it. (09/24/18)
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