Feb 3, 2023

Why crypto has drawn so many Black investors

Marco Bello/Getty Images

Today, a look at how targeted marketing and exclusion from traditional investment opportunities boosted cryptocurrency's appeal for Black Americans. Plus, the link between the jobs report and bond yields.

Segments From this episode

The Weekly Wrap

Marketplace host Kai Ryssdal talks to Jeanna Smialek at the New York Times and Heather Long at the Washington Post about the January jobs report and the latest news from the Federal Reserve.

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January's strong jobs report lifted bond yields. Why's that?

by Sabri Ben-Achour

Feb 3, 2023

Bond investors look at the jobs report for clues about wage growth and inflation.

The job gains were focused on nonhousing services, analysts say, which the Federal Reserve sees as a driver of inflation.

Getty Images

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Without the range and the rumble, Harley-Davidson finds e-motorcycles a hard sell

by Matt Levin

Feb 3, 2023

The company's global shipments were up 18% in the fourth quarter. But revenue at LiveWire, its electric motorcycle business, was down 28%.

True Harley lovers find the LiveWire too quiet. "They want it to make that noise when they’re coming down the road,” says Casey Harrold, marketing manager at the Tobacco Road Harley-Davidson dealership in Raleigh, North Carolina.

David McNew/AFP via Getty Images

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Race and Economy

Crypto marketing attracted a disproportionate number of Black investors. Here's why.

by Kimberly Adams

Feb 3, 2023

Black Americans were more likely to be involved in cryptocurrencies than white Americans, with many using crypto as their first foray into investing.

Attendees at a promotional event called “The Future of Blockchain Is Here!” in Bowie, Maryland.

Kimberly Adams/ Marketplace

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Music from the episode

Reap What You Sow deKAH Hip Hop Orchestra

Cirrus Bonobo

Scenic Drive Poolside

Cut it Upwards Kelpe

Habits (Stay High) Tove Lo

The team

Nancy Farghalli Executive Producer

Maria Hollenhorst Producer II

Andie Corban Producer I

Sarah Leeson Producer I

Sean McHenry Director & Associate Producer II

Richard Cunningham Associate Producer I

Dylan Miettinen Associate Digital Producer

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