Stories Tagged as
Adidas
Why are sports brands overstocked?
Mar 13, 2024
Adidas posted an annual loss for the first time in more than 30 years, citing inventory issues.
Adidas trying to figure out what to do with Reebok
by
Andy Uhler
Dec 15, 2020
Reebok turned a profit in 2018 but the success was short-lived.
Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
A battle for World Cup supremacy happens off the pitch
by
Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
How does Adidas make shoes in days?
by
Kai Ryssdal
and Josie Fan
Mar 6, 2018
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain is a fashion reporter at Quartz and one of the first group of people who […]
Sneaker wars: Adidas overtakes Jordan brand
by
Reema Khrais
Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
Nike is cutting its workforce and looking toward customized shoes
Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]
For public good, not for profit.
The resale market for sneakers is red hot
Jan 10, 2017
Some savers invest their hard-earned dollars in footwear.
Nike's future concerns analysts
Sep 27, 2016
The shoe company may need to pivot away from basketball wear.
Nike dominates basketball shoes. Adidas wants in.
Nov 14, 2014
Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.