Stories Tagged as
Advertising industry
Fewer Americans want brands to take a stand on controversial issues
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Will big tech platforms feel a dip in ad spending?
by
Lily Jamali
Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
With Tucker Carlson out, are Fox News' advertisers back in?
by
Lily Jamali
Apr 26, 2023
Whether or not mainstream ad dollars return to Carlson's time slot, the cable news business model isn't likely to change much.
Ad spending slowdown hits tech and social media firms, but not equally
Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
How supply chain issues and inflation have started to reshape advertising
by
David Brancaccio
and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Diet soda sales fizzle as health-conscious consumers turn to other drinks
Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
Could public pressure cause Facebook to regulate itself?
by
Molly Wood
and Stephanie Hughes
Sep 25, 2017
The latest social pressure on the social network may mean its days of sell first, apologize later could be coming to an end.
For public good, not for profit.
Fox to debut 6-second TV ads
Sep 1, 2017
Fox Sports will begin airing some six-second TV commercials during NFL games this season, a format it first tested during this month’s Teen Choice Awards. Ads that short are standard for online video content seen on YouTube or Facebook, but a change of pace for broadcast TV. Could this be more widely adopted in an […]